Weaving Experiences. Maximizing Results. Inspiring Health.

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A dynamic marketing and communications strategy group creating exceptional brand experiences.


Our Work

Medical Center of Newark
Medical Center of Newark logo

Building a hospital

Merging an imaging center and ambulatory surgery center into a Joint Commission Accredited acute general hospital.

Read the full case study from this project...

Services provided:

  • Strategic c-level counsel
  • Internal/external communications
  • Physician relations
  • Development of mission/vision/values for organization
  • Brand development, training, integration, and engagement
  • Special events
  • Crisis communications plan
  • Influencer marketing
  • Advertising
  • Marketing communications
  • Signage/way finding

University of Florida Health Science Center Faculty Clinic
University of Florida Health Science Center Faculty Clinic logo

Opening a multi-specialty outpatient clinc

Opening a new multi-specialty outpatient clinic affiliated with the University of Florida took a well-planned public relations, marketing, and physician relations approach to develop an awareness of the program's affiliation with the university and the related implications on the level of care provided. Defining existing referral webs among faculty and community physicians was key, along with building community and regional awareness of the clinic, physicians, and high quality care. An integrated approach resulted in sustainable business development and community outreach.

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Services provided:

  • Technical medical writing for doctor-to-doctor communication
  • Special events including grand opening and PGA Tour event with physicians
  • Physician relations and business development
  • Public relations
  • Strategic planning

Flying Horse Farms
Flying Horse Farms logo

Launching a Paul Newman Camp for seriously ill children

Working in the start up phase for this amazing camp where laughter is the best medicine, was truly remarkable. From the initial naming of the camp to writing a case statement for support, initial branding and marketing communications, strategic planning, donor cultivation, hospital affiliations, community partnership development, relationship building with NBA and NFL teams, it was all part of the experience.

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Services provided:

  • Branding
  • Marketing communications
  • Disease awareness
  • Physician communications
  • Donor cultivation
  • Collaborative partnership development

Scout Healthcare Development
Scout Healthcare Development logo

Strategizing with physician entrepreneurs and developers

Strategizing with a group of physician entrepreneurs and real estate specialists resulted in creating the process to build marketing tools to launch the organization with the mission of empowering physicians.

Read the full case study from this project...

Services provided:

  • Strategic planning and process development
  • Branding
  • Marketing communications
  • Website development

Ohio Plastic Surgeons
Ohio Plastic Surgeons logo

Developing a state-of-the art website

Developing a state-of-the art website for Ohio Plastic Surgeons, along with advertising, public relations and marketing strategies, was essential for the success of a practice.

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Services provided:

  • Ongoing marketing/pr strategic counsel
  • Advertising
  • Website development

Hot Heads Salon/Delnor Foundation
Delnor Foundation logo

Marketing with meaning for local small business

Partnering a local business and a local healthcare foundation proved that doing well by doing good works not only for the business and nonprofit, but also has an exponential, positive effect on the Delnor Center for Breast Health, Eagle Brook Country Club, hospital employees, and a local physician.

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Services provided:

  • Partnership development
  • Public and media relations
  • Email marketing
  • Collaboration opportunities
  • Special events

Community Foundation /
Children and Families First

Championing
the underserved

Championing health care for the children who fall between the cracks in the system through a partnership with a community foundation and Blue Cross Blue Shield in collaboration with local physicians had a tremendous impact on thousands of children. In addition, a project that addressed mental health issues for low-income children was communicated in a compelling way to inspire additional funding and community support.

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Services provided:

  • Partnership collaboration
  • Strategic planning
  • Public relations
  • Communications
  • Grant assessments

Scripps Clinic Center for Weight Management / A Lighter, Brighter Future Brochure

Communicating sensitive health information to patients

Creating effective patient information that strikes a balance between the seriousness of bariatric surgery, realistic post-surgery expectations, and the potential for positive, lifelong health benefits. The material introduces the surgical and post surgery team as well as the entire spectrum of issues when it comes to surgery and weight management, while at the same time being readable, educational, and sensitive to its target audience.

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Services provided:

  • Brainstorming approach with clinic management
  • Conducting one-on-one interviews with surgeons
  • Brochure development and writing

Aligmantas Kerpe, MD - Internal Medicine

Empowering a physician

Empowering Dr. Kerpe with tools to bring his brand to life and optimize his practice was our starting point. After implementing practice efficiencies and management strategies, his practice is seeing growth from cost-effective strategies. In addition, he is seeing awareness of his practice increase through the power of public relations and by providing meaningful, relevant information to consumers. The Chicago Tribune is now requesting health content from Dr. Kerpe.

Services provided:

  • Branding
  • Marketing communications
  • Practice management
  • Public relations
  • Strategic planning
  • Process improvement
  • Practice negotiations
  • EMR development
  • Real estate negotiations for new office