A dynamic marketing and communications strategy group creating exceptional brand experiences.
Merging an imaging center and ambulatory surgery center into a Joint Commission Accredited acute general hospital.
Opening a new multi-specialty outpatient clinic affiliated with the University of Florida took a well-planned public relations, marketing, and physician relations approach to develop an awareness of the program's affiliation with the university and the related implications on the level of care provided. Defining existing referral webs among faculty and community physicians was key, along with building community and regional awareness of the clinic, physicians, and high quality care. An integrated approach resulted in sustainable business development and community outreach.
Working in the start up phase for this amazing camp where laughter is the best medicine, was truly remarkable. From the initial naming of the camp to writing a case statement for support, initial branding and marketing communications, strategic planning, donor cultivation, hospital affiliations, community partnership development, relationship building with NBA and NFL teams, it was all part of the experience.
Strategizing with a group of physician entrepreneurs and real estate specialists resulted in creating the process to build marketing tools to launch the organization with the mission of empowering physicians.
Developing a state-of-the art website for Ohio Plastic Surgeons, along with advertising, public relations and marketing strategies, was essential for the success of a practice.
Partnering a local business and a local healthcare foundation proved that doing well by doing good works not only for the business and nonprofit, but also has an exponential, positive effect on the Delnor Center for Breast Health, Eagle Brook Country Club, hospital employees, and a local physician.
Championing health care for the children who fall between the cracks in the system through a partnership with a community foundation and Blue Cross Blue Shield in collaboration with local physicians had a tremendous impact on thousands of children. In addition, a project that addressed mental health issues for low-income children was communicated in a compelling way to inspire additional funding and community support.
Creating effective patient information that strikes a balance between the seriousness of bariatric surgery, realistic post-surgery expectations, and the potential for positive, lifelong health benefits. The material introduces the surgical and post surgery team as well as the entire spectrum of issues when it comes to surgery and weight management, while at the same time being readable, educational, and sensitive to its target audience.
Empowering Dr. Kerpe with tools to bring his brand to life and optimize his practice was our starting point. After implementing practice efficiencies and management strategies, his practice is seeing growth from cost-effective strategies. In addition, he is seeing awareness of his practice increase through the power of public relations and by providing meaningful, relevant information to consumers. The Chicago Tribune is now requesting health content from Dr. Kerpe.