As a physician you have the ability to impact consumers in a unique way. Your credibility can mobilize, inspire and engage people and communities to live healthier lives. Our goal is to help empower physicians; after all consumers make healthcare decisions based on your recommendations.
We want to help you engage and communicate with both consumers and referring physicians in unique cost-effective ways that help you:
- Grow your practice
- Build and protect your reputation (brand)
- Increase patient visits for preventive care
- Positively influence perceptions of your services
- Advocate relationships and marketing opportunities with your hospital affiliations
- Increase physician and patient referrals
- Promote health and wellness
- Increase awareness of health issues
- Optimize current marketing and advertising
- Improve internal communications
- Provide a higher quality of patient experience
- Establish your practice team as ‘thought leaders’ in the community
The growth and reputation of a healthy practice is both consumer- and physician-driven. In today’s competitive, changing healthcare environment, you need an integrated, focused strategy to reach both referring physicians and your target consumer. Elements of the strategy involve many threads of influence that can have an impact on your maximum potential.
The decision for consumers to come to your practice is influenced by:
- Personal experience
- Physician referral
- Friends and family
- Community Involvement
- Perception of services and reputation
- Office staff
- Website and internet
The decision for physician to refer patients is influenced by:
- Patient experience
- Referring physicians perception of your brand
- Referring physicians knowledge and awareness of your services
- Access to your services
- Satisfaction of service delivery
- Office staff communication
- Patient request
- Physician to physician communications
With all these factors influencing your growth potential and the value of your brand, it is critical to weave strategies for success within your organization both between physicians and with the consumers and community you serve. This is our specialty, as an outsourced resource for your practice.
With insight from both the consumer and medical perspective, BrandWeavers® is uniquely positioned to help you interlace marketing and management strategies.
To schedule a free introductory consultation, call us at 630-945-1787. Be sure to ask about our special Triage Your Marketing program for physician practices.
Click on the following practice areas for
more information on our services for physicians: